Ecover Review – Concentrated Non Bio

22 04 2010

Initial thoughts: The bottle is much smaller than the normal laundry liquid from Ecover. 


We liked: I love the design of the measuring caps on Ecover bottles – anything left just drips back into the bottle with no leaks or spills keeping the outside of the bottle clean. The washing came out clean on a cool wash and smelt nice and fresh. I do not like overpowering scents in laundry products so that was great. The non bio was kind on Piran’s skin but got all of the stains pout that he created!


We didn’t like: The only thing I have a problem with is that it is not available for sale in the supermarket that I do my weekly shopping in.


Overall: The liquid is a little more expensive than my usual brand but it works out as the same per wash so that is fine. I would definitely switch from my usual brand as I prefer to use environmentally friendly products where available. However, I would not make a specific trip to a particular supermarket for one item so I will wait until it is available where I shop.

The official blurb:

Ecover launches the first truly ecological concentrated laundry liquid

Ecover have extended their laundry range to include two highly effective and truly ecological concentrated laundry liquids: Ecover Concentrated Bio and Ecover Concentrated Non Bio.
Offering exceptional washing results, even at low temperatures; more washes per bottle; 54% less packaging per wash and 68% less transport miles, Ecover’s powerful new concentrates mean you can tackle your dirty laundry with an even cleaner conscience this Spring.
A supremely effective wash
Performing in the same league as other well-known brands, the powerful new formulas are guaranteed to leave your clothes sparkling clean, making them a must for your laundry room.
A truly ecological concentrate
The formulas for these long-awaited products were put under the microscope by the Ecover scientists and after months of development Ecover has produced what they believe to be the most efficient and ecological concentrate on the market.
Everyone knows the environmental benefits conventional concentrated laundry products provide e.g. reduced packaging, reduced CO2 emissions in transport and less water used during the production process. But, the biggest impact cleaning products have on the environment is what happens after they are used. So Ecover have worked hard to create concentrated Laundry Liquids which have much less impact after you’ve used them. Additional environmental benefits of Ecover’s new concentrates include: 
  • No optical brighteners
  • Minimum aquatic toxicity
  • Fast and complete biodegradability
  • No phosphates
What’s more, as Ecover use sustainable plant-based and mineral ingredients, you don’t have to worry about leaving behind residues of nasty (and unnecessary) chemicals on your clothes – or your skin – when you do your laundry either.
Ecover Concentrated Bio Laundry LiquidRRP £5.69 (500ml) – This is the first time Ecover has produced a bio laundry liquid and it’s their best laundry liquid formula to date. The popular fragrance ‘Under the Sun’ was a natural choice to help evoke the sense of summer whatever the season.
Ecover Concentrated Non Bio Laundry LiquidRRP £5.69 (500ml) – With the fresh scent of lavender, Ecover’s Concentrated Non Bio Laundry Liquid offers exceptional washing power and performs comparably to Persil Small and Mighty across a wide range of stains.
Clare Allman, marketing manager, Ecover UK comments: “Launching concentrated products has been a long time coming for Ecover, but we had to put the leg work in to ensure our concentrated liquids were not only as effective as those currently on the market, but also truly ecological. As ecological pioneers, we always strive to ensure our products go that extra mile and although making a concentrate is a great first step, many concentrated products do not go far enough. Our new range is great at cleaning the clothes you love and offers all the traditional environmental benefits of a concentrate, but the real triumph from our point of view is that is has much less of an impact on aquatic life than other concentrates.”
Where to buy?
Ecover’s new concentrated laundry liquids are currently available in Waitrose and online from Ocado. For a full list of stockists visit our ‘Where to Buy’ page on www.ecover.com

Disclaimer: I was provided with free samples of the Ecover product for the purpose of this review. 

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